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Bill Gates - The Man Of Power - Part - II

Your most unhappy customers are your greatest source of learning.

You see, antiquated ideas of kindness and generosity are simply bugs that must be programmed out of our world. And these cold, unfeeling machines will show us the way.

Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes.

When the PC was launched, people knew it was important.

We’ve got to put a lot of money into changing behavior.

We are not even close to finishing the basic dream of what the PC can be.

Until we’re educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do.

There are people who don’t like capitalism, and people who don’t like PCs. But there’s no-one who likes the PC who doesn’t like Microsoft.
The Internet is becoming the town square for the global village of tomorrow.
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
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Bill Gates - The Man Of Power - Part - I

As we look ahead into the next century, leaders will be those who empower others
At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I’m afraid that’s not quite right.
I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.
Be nice to nerds. Chances are you’ll end up working for one.
DOS is ugly and interferes with users’ experience.
I actually thought that it would be a little confusing during the same period of your life to be in one meeting when you’re trying to make money, and then go to another meeting where you’re giving it away.
I believe that if you show people the problems and you show them the solutions they will be moved to act.
I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.
I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user.
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The Power Of E-books

What is the Power of E-book? Why it is so popular? Can I write e-book? These are some questions for which i am going to answer in this article. E-books are found almost everywhere on the internet. There are several websites which offers free downloads of their e-books. Many of these e-books are free because they have been written specifically to boost advertising.

We are now living in developing world where each and every people want to get valuable information quickly and easily. We can get lots of information quickly and easily through e-book. That is why e-books are popular among people.

As i said above, most of the e-books are written mainly for advertisement. And also they are very much useful to promote their business. By offering free e-books to their site visitors, the visitors can know a bit about the website and their product.

And also the website is collecting the user name and email address of their visitors before giving e-book. By these they can send newsletters about their product. For these reasons lots of peoples preferring viral marketing for promoting their business.

If you are a businessman or a website or blog owner you can enter viral marketing. You can start your viral marketing by writing e-books. Before start writing e-books you should get some basic knowledge. Here i have listed some tips which is very useful in writing an e-book.

What should i write in my e-book?
You can write anything in which you are familiar. For instance, if you are expert in programming, you can write e-books like “Learn C language within a day” or “Learn JAVA within a week”. If you are a businessman you can write about something concerning your product so that it will boost your business.

In your e-book you want to mention your name and contact information. So that it will help your visitors for clarifying any doubts about your product or about your content.

I am not so good in english and i don’t know how to write a e-book then what to do? There is an another way. You can make someone who is expert in writing in e-book to write your e-book with some fee. This is knows as Ghostwriting. First of all you want to find some good Ghostwriter and give him or her complete details about the contents of the e-book.Don’t forget to use your name as your e-book’s author name.

Once your e-book is ready it is necessary to convert it into .pdf format or some other formats, but mostly used format is .pdf.. There are lots of softwares which are available over internet for creating .pdf document.After converting you can view your e-book by some softwares which reads .pdf documents, mostly used software is Adobe Acrobat Reader.You can download this software for this link Acrobat Reader If your e-book is ready, upload it over internet and start giving your e-book to your site visitor.

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Best Viral Marketing - Free EBook

The best viral marketing over the internet is e-book publishing. Because e-book publishing is easy and we can easily achieve our target with it within a short time. Here i have given some useful tips for succeeding in viral marketing.

1. Title:
Title of the e-book should be attractive. Because the attractive title makes the visitors to think that this e-book should be the best and so lots of people likes to download the e-book. For example, “You Can Win“, this is one of the best book in the internet. I have bought this e-book because this title has impressed me and i find that the contents are very useful. I recommend each and every readers of this article to buy this e-book.

2. Content:
Content is also important an important part while writing an e-book. You can write your own content by writing e-books in the field in which you are expert. For example, if you are expert in Flash Animation you can write e-book about Flash animation describing each and every tools used, scripts used, some tutorials, shortcuts keys, etc., but note that your content must be original. Because Original has special value in market than Duplicate. And also you can write e-book describing your product which you like to sell.

3. Ad:
Then and there in your e-book you want to display your website address, image ads and banner ads. This will make your visitor to see your website and even it is very useful while selling any products.

4. Exchange:
You can contact some website owners who are having websites with articles or products related to the articles or products in your e-book and get permission for displaying their ads in your e-book and make them to display your e-book ads in their website for some period. This will be very helpful for first time e-book publishers. And also you can contact other e-book publishers and request them to display your ads in their e-book and their ads in your e-book.

5. Directories:
Submit your e-book to number of e-book directories over the internet. So that people easily find your e-book.

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Best And High Quality Google Adsense Alternatives

If you click your google ads in your website then it is against google TOS and your Adsense account will be removed and you can’t participate in adsense anymore.Once you have been removed from google you can’t enter again. For those who are removed from google adsense this article is very much useful.

Clickbank:-
Click bank i like google adsense which displays affiliate products in your website. Clickbank is an pay for every sale program and it has nearly 10,000 Clickbank products. You can earn higher than adsense because it pays you between 50% and 75% of product cost, which can mean $ 100 in your pocket from only one click.

Chitika:-
Chitika is a CPC-based program. Alternative to static web banner ads it combines product merchandising, a recommandation engine and comparative shopping.

Adbrite:-
Adbrite sells ad space on thousands of websites. By Adbrite you can buy and sell ad space. If you are a advertiser then you will be provided with the list of websites and you want to select the websites which you like and then you want to create your ads and you want to pay for it. If you are approved then your ad will be displayed on the site which you have selected at the scheduled time. If you are a publisher you can set your own rates and approve or reject each and every ads that has been purchased for your site. The revenue is split 75/25 in your favor. Adbrite provides publishers with more revenue and better ads by selling the ads directly to your visitors this is something the other ad systems don’t do.

Some Adsense Alternatives:-

  • Adgenta
  • Adsclick
  • Affiliatesensor
  • Bidvertiser
  • Contextweb
  • Expoactive
  • ValueClick Media
  • Kanoodle
  • miva
  • Nixxie
  • Revenuepilot
  • Targetpoint
  • Microsoft’s Adcenter
  • Yahoo Publisher Network (YPN)
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    Tips For Increasing website Traffic By Google Adwords

    If you have chosen Adwords for increasing your website traffic, then you are in the write place. Here i have given some useful tips for increasing your Adword profits.

    1. First take a note and pen and write all the keywords which are related to your website or your products. Then you have to select best of them. There are some websites which helps you to select a proper keyword for your site. You can make use of it with very low fee.

    2. Do not bid for particular keyword. For example, if your website is about “Color”, don’t bid only for “Color” but also bid for “Colour”. Both of them has same meaning but “Color” is American English and “Colour” is British English. So you want to use both to get good results.

    3. Don’t think to get your website in first page of google, because it is very expensive. So try to get Second page to Fourth page. You can get some good traffic from this page and also they are not very expensive.

    4. The position of the Adwords-ads is not determined only by the maximum click price that you are ready to spend. Google evaluates relevancy of the displayed ad in order to position the Adwords-ads. If you get more clicks on your ad then higher your ad gets listed.

    5. The headline of your ad is very very important. If you have attractive headline then more visitors will click your ads and so that you can get more traffic. You want to use your best keyword in the headline.

    6. In the ad text field mention some reasons why internet users should click on the add. For example, “Buy XXXX for just $50 and get free shipping”.

    7. Don’t fight with your competitor for a particular keyword continuously and mutually, if a keyword gets maximum clicks . Try some other precise keyword which suits better for your product and website.

    8. Make use of keyword options which offered by Google Adsense. If you study the keyword options properly then you can make your ad to appear exclusively for what keyword you have bid.

    9. Make use of “excluding keywords”. If you use this means your ad won’t be displayed for the keywords you have excluded . For example if someone is searching for “Free Music Downloads” but your website is for “Paid Music Downloads”. If he/she clicks your and find that this website is not offering free music then they get back from your website. But Google Adwords don’t care about these they just collect money for each and every clicks your ad has made.

    10. You want to update your adwords ads same, you want to update the ads frequently for good results. ( At least update your ads for every six months) .

    11. Don’t display your ads to other countries. If you are selling your products in some specific locations, then you don’t want to display your ads in other locations. For example, if you are selling the product in “India”, your ads should not be shown to other countries. If your ads are displayed in other countries then that will make a heavy loss to you.

    Be wise to join in Adwords. If you follow these tips you can get good profit. So Join in Adwords.

    Why Blog And RSS Feed Is Important For Business

    Blogging is the great tool for communication. Before, blogging came into action we have contacted our clients and customers by means of telephone, fax or by e-mail. But with these we can’t give our clients and customers some new informations, new updates, and latest news. But with blogging you can give your customers some latest updates. If you have a blog in your website which is combined with RSS feed then you will be in touch with your customers and clients. And also with this tool you no need to contact your visitors by e-mail or by telephone for latest updates, they automatically get latest news and updates without visiting your website.

    Ok, for starting a good blog i recommend you to go to www.blogspot.com or www.wordpress.com. These two websites are the famous website for creating blogs. Creating blog is very easy and its free. It is not necessary to know any programming languages for creating a blog. In these websites there are lots templates, just you have to select the template which you like and so the blog is created.

    After creating a blog you should have RSS feed in your blog, because RSS in the improtant tool for having touch with your coustomers. RSS stands for Really Simple Syndication. If you have updated your blog then the RSS feed will automatically deliver your update to the people who has subscribed to your blog. Now a days, even web browsers are incorporated with RSS feed. So your customer can have up to date information without visiting your site.

    I think now you get some idea about having a blog and RSS feed. Another one great advantage of having the blog is, search engine love the blogs. This is because blogs will give fresh and updated content and so the people who are search are greatly benefited by blog than websites. So blogs are having special place in all search engines. And also if your blog is having some good rank among search engines then your website traffic will increases automatically.

    For these reasons i recommend each and every website to have a blog. So that your coustomers are highly benefited. So go and create a blog for succeeding in your business.

    How To Earn Some Good Money With Google Adsense

    Google adsense is website of Google which gives ads to your website. When your website visitors clicks on the ads then you get paid. Placing ads is a very simple process, you have to just copy and paste the codes which google adsense gives you. The ads displayed on your website is related to your website content, so that your visitors and alos yourself get benefited. There are various formats of ads and they are in different sizes. You have to select the ads which fits to your website. You can also earn by Referral ads and Google Search engine ads. This is the small intro to google adsense.

    Now a days, each and every website are using google adsense and they are earning some good money with google adsense. Many websites are earning even $1000 per day. But most of them who have just started their website are earning just $1 or $2 per day. But with hardwork, they can also earn $1000 per day.

    Ok, lets see how to earn some good money with google adsense.

    Site with good content:-
    If we want to earn some good money then we should have a website with good and useful contents. You should write original content because original content is very valuable then duplicate. If you have original contents in your website then your site visitors will be impressed and they will return back your site frequently. And also they will recommend your site to others. If you have duplicate content then it will create bad impressions to your visitors. You can write articles about the field in which you are specialist. And also you should update your website daily, so that your traffic also increases daily.

    Ad Placement:-


    If you want to get some good profit then you should place your ads in some good strategic positions. The right side image is the “heat map” of google.com. The brighter area is the area where our eye wanders mostly on the webpage. So make use of this heat map to add ads in your website so you can get more clicks on your ads. (Click on the image to enlarge)

    Result Tracking:-
    You want to track your results. In google adsense you can create channels and with these channels you can track your ads and so you can find which works best for your site. But for tracking you want to spend some time, but it will really increase your adsense earnings.

    Learn SEO:-
    In internet you can find lots of ebooks about Search Engine Optimizations. So make use of ebooks for getting some good traffic. It is very useful for creating the title for your article and for your website.

    Use Off Page Optimization:-
    Off page optimization is the process of getting your website links from other websites to your website. This will increase your search engine ranking and also it will give you some good traffic from other websites. Off Page Optimization may also includes submitting your articles in other article directories, forums, etc.

    These are only small tip which will help you to increase your google adsense earnings. You can find more and more by Searching.

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    How Much Money Can I Earn With Google Adsense

    “How Much Money Can I Earn With Google Adsense ?”

    This is one of the famous question over internet. These question is asked by the peoples who are mostly disappointed by their adsense earning. You can see that “Ashok has earned $ 12500 last month”, “Santhosh is constantly earning $100000 every month”. They are earning these much amount because of their site traffic and mainly due to the contents in their website. If you want some good earing then you should have some good traffic. If you want to get the good traffic to your site then you should have a site with lots of useful contents which peoples wants. If you have some good content in your site then search engines will automatically send lots of visitors to your websites and your adsense earnings will also rise gradually.

    But note that your content should be original, it should not copied form other websites.

    Let us see the success formula for earning good money form google adsense:-

    1 article —-> $0.1/day - $3/month
    10 articles —-> $1/day - $30/month
    100 articles —-> $10/day - $300/month
    1000 articles —-> $100/day - $3000/month

    This is the success formula, but writing 1000 articles which earns $0.1/article is the problem.

    Then see this calculation:-

    2 articles –> $0.4/day + 8 articles –> $0.4/day = 10 articles –>$0.8/day - $24/month
    ————————————————–= 100 articles –>$8/day - $240/month
    ————————————————–= 1000 articles –>$80/day - $2400/month
    ————————————————–= 2000 articles –> $800/day - $4800/month

    Oh! you want to have minimum 2000 articles for earning some good amount like $4800/month. This is not a joke. This is fact, you want to have minimum of 2000 articles in your website or blog, because nowadays www.blogspot.com , www.wordpress.com are offering free blogs. So that anyone can join these blogs for free and they can place their adsense ads in their blog. So it has become easier for people to earn money without any investment through blogs. And also due to very cheap web hosting, there are lakhs of websites over the internet and most of these websites are using google adsense for earning money. Your website or blog is one amoung the lakhs of website or blogs. You should fight with these websites or blogs to earn some good traffic. So only i am saying that you should have atleast 2000 articles in your website or blog. But don’t forget that if you have finished writing 2000 articles and you have got some good traffic to your website or blog and you are earning minimum $4800/month then your traffic will not be decrease anymore even if you have stopped updating your blog or website. And also note that if you update your blog or website daily by writing atleast 3 articles/day - 1000 articles/year it will increase your adsense earning by $7200/month. So keep on updating your blog or website.

    Ok, How to write 2000 articles ?
    It is not a easy to write 2000 articles by your own. There are some websites that are allowing you to copy their articles and paste it over your website or blog, so make use of it.

    I recommend you to study e-books about “SEO” and “Google Adsense”. This will really help you to get good traffic and good earning.

    Note:-
    Your content should be original, it should not be copied form other websites which does not allow anybody to copy articles from their site.

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